The best thing you'll read today

I promise.

This November, Burger King is going to sell 3 Xbox games starring the King (and other BK ad characters), for $4 each with a meal purchase.
The games are:

• Big Bumpin', the game about hitting Brooke Burke with a bumper car;
  


• Pocketbike Racer, which is about racing on comically undersized bikes, yes, also against Brooke Burke
  
, and (holy shit)

• Sneak King, the description of which I'll leave to the official press release (emphasis mine):
  "Players step into the King’s royal shoes and use cunning and stealth to sneak up behind unsuspecting people and bestow them with a delicious meal. The goal of Sneak King is to surprise hungry citizens with BURGER KING® sandwiches and other menu items before they pass out from hunger. Whether in a logging yard, construction site, suburban neighborhood or downtown urban scene -- each rich with detail and hidden pathways -- players can hide out and earn points based on how elaborately the delivery is executed."
  
  

I know I'm supposed to hate commercialism and I usually really do hate in-game advertising and such, but there is absolutely no way I can feel anything but gratitude towards Burger King for this. It is a gift!

Oh, and here's something neat: these are going to be the first Xbox/Xbox 360 hybrid games. These aren't just Xbox games that are playable on the 360 (which are rare enough); the game discs contain both an Xbox and Xbox 360 version of each game. Innovation courtesy Burger King! Where is your God now?

I am absolutely buying one of each to keep, plus an extra Sneak King to open.